Privacy policy

Effective Date: 1st March 2026

Armaara Innoventures Pvt. Ltd. ("Company", "we", "us", or "our") operates the website www.maiva.co (the "Site") and sells products under the brand name Maiva. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, place an order, or interact with us in any way.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using the Site.

1. Information We Collect

a) Personal Information You Provide: When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect your name, email address, phone number, shipping and billing address, and payment details.

b) Order & Transaction Data: Details of the products you purchase, order history, payment confirmations, and delivery information.

c) Automatically Collected Information: When you browse the Site, we may automatically collect your IP address, browser type and version, device information, operating system, referring URLs, pages visited, time spent on pages, and other usage analytics through cookies and similar technologies.

d) Communication Data: Any information you provide when you contact our customer care team, respond to surveys, or leave product reviews.

2. How We Use Your Information

We use the information we collect for the following purposes:

(a) To process and fulfil your orders, including shipping, delivery, and payment processing.

(b) To communicate with you regarding order confirmations, shipping updates, and customer support inquiries.

(c) To personalise your experience on our Site and recommend products that may interest you.

(d) To send promotional emails, offers, and newsletters (you may opt out at any time).

(e) To improve our Site, products, and services based on usage patterns and feedback.

(f) To detect, prevent, and address fraud, security issues, or technical problems.

(g) To comply with applicable laws, regulations, and legal processes.

3. Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

(a) Logistics and delivery partners (such as courier services) to fulfil your orders.

(b) Payment gateways and processors to complete transactions securely.

(c) Analytics and marketing platforms (such as Google Analytics, Meta Pixel) to understand Site usage and improve our marketing efforts. These third parties may use cookies and similar tracking technologies.

(d) Legal authorities, if required by law, court order, or government regulation.

(e) Professional advisors such as auditors, lawyers, or accountants where reasonably necessary.

4. Cookies and Tracking Technologies

Our Site uses cookies, pixel tags, and similar technologies to enhance your browsing experience. Cookies help us remember your preferences, keep items in your cart, and analyse traffic. You can manage or disable cookies through your browser settings; however, some features of the Site may not function properly without them.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorised access, alteration, disclosure, or destruction. All payment transactions are processed through PCI-DSS compliant payment gateways. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data by contacting us.

7. Your Rights

Subject to applicable law, you have the right to:

(a) Access the personal information we hold about you.

(b) Request correction of inaccurate or incomplete data.

(c) Request deletion of your personal data, subject to legal retention requirements.

(d) Opt out of marketing communications at any time by clicking the "Unsubscribe" link in our emails or contacting us directly.

8. Third-Party Links

Our Site may contain links to third-party websites or platforms (such as Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, and social media pages). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies independently.

9. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised effective date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Armaara Innoventures Pvt. Ltd.

405/6-B, Kotia Nirman, Oshiwara Link Rd, Andheri (W), Mumbai 400053

Email: consumer@maiva.co

Phone: +91 9082291177